{"id":7888,"date":"2019-10-27T13:52:37","date_gmt":"2019-10-27T13:52:37","guid":{"rendered":"https:\/\/www.yepafrica.org\/musa-sidibeh\/"},"modified":"2020-03-16T15:21:13","modified_gmt":"2020-03-16T15:21:13","slug":"musa-sidibeh","status":"publish","type":"page","link":"https:\/\/www.yepafrica.org\/fr\/musa-sidibeh\/","title":{"rendered":"MUSA SIDIBEH"},"content":{"rendered":"
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Musa Sidibeh<\/span><\/p>\n

Musa Sidibeh est un homme mari\u00e9 de 31\u00a0ans vivant \u00e0 Makubaya. Apr\u00e8s \u00eatre rentr\u00e9 de son p\u00e9riple (migration ill\u00e9gale vers l'Europe en passant par la Libye), Musa a mont\u00e9 sa propre entreprise de cosm\u00e9tiques en 2018. Il vend principalement ses produits dans la rue.<\/p>\n

Les frustrations li\u00e9es \u00e0 cet aller-retour l'ont pouss\u00e9 \u00e0 cr\u00e9er son entreprise. Il avait la d\u00e9termination et la volont\u00e9 de travailler dur. Son activit\u00e9 a une incidence positive pour sa client\u00e8le, enti\u00e8rement compos\u00e9e de femmes, puisque ses produits sont bons pour leur peau et les font se sentir belles. Musa a suivi le cours \u00ab\u00a0Fondamentaux du marketing\u00a0\u00bb de Yepafrica en\u00a02018. Selon lui, cette formation a influenc\u00e9 le d\u00e9veloppement de son entreprise en lui apportant les connaissances qu'il utilise aujourd'hui.<\/p>\n

Malgr\u00e9 ses efforts et sa d\u00e9termination, Musa rencontre des difficult\u00e9s et des obstacles qui freinent son \u00e9volution. Le principal probl\u00e8me, surtout en saison pluvieuse, est le fait qu'il n'a pas de magasin pour vendre ses produits. Il d\u00e9plore aussi un manque de soutien financier, qui l'emp\u00eache de poursuivre son expansion. Pour r\u00e9soudre ces probl\u00e8mes, il s'efforce de trouver un magasin et des solutions financi\u00e8res.<\/p>\n

Le cours \u00ab\u00a0Fondamentaux du marketing\u00a0\u00bb lui a aussi appris \u00e0 bien d\u00e9penser ses \u00e9ventuels b\u00e9n\u00e9fices et \u00e0 \u00e9pargner pour consolider la r\u00e9ussite de son entreprise.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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